When I develop an identity I carefully consider the needs of a client, the existing brand identity of both the client and the competition and, the expectations of customers. I strive for a simple, bold, logo that works well in all sizes and is appropriate for the business. I also design flexible systems that work well in a wide variety of conditions.

Using my extensive design experience and the latest web technologies I am able to build great looking, usable websites. I ensure all sites are accessible to the widest possible audience, easily updatable, and mindful of business objectives.

My goal is to not allow design to get in the way of the message. I accomplish this goal primarily by using consistent typography that conveys a logical hierarchy, and by keeping the design as simple as possible. I have found that being systematic, using the software to its fullest (style sheets, and master pages), and good project management are essential.

In addition to my work as a designer, I have used my illustration skills to enhance various projects. I have experience with medical, technical, and conceptual drawings.